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BILLY ROOD^®Creative DirectionSelected projects / 01

FIFTY8 Collab — featured film poster — A FIFTY8 + Javier Verdugo Collab.Enter the screening room

Creative Strategy. Art Direction. Brand Storytelling.

The idea. The feeling. The intent.

I help brands turn ambitious ideas into distinctive campaigns, films, and social content.

Explore the Work Below

Featured publication / Issue 1

A point of view.
Bound together.

An independent magazine created by Billy Rood. Explore the complete first issue, Collaboration, through its original photography, imagery, and editorial design.

Issue 1 / Collaboration / A full-screen reading experience

Featured Spreads.

FIFTY8 / Issue 1

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01 / 18

10

FIFTY8 / Editorial series

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01 / 10

Ethereality

FIFTY8 / Editorial series

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01 / 08

SelfDom

FIFTY8 / Fashion editorial

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01 / 04

More editorials.

FIFTY8 / Explore the full stories

ACHROMIC — FIFTY8 fashion editorial spread 01

ACHROMIC

FIFTY8 / 6 images

Somatic — FIFTY8 fashion editorial spread 01

Somatic

FIFTY8 / 10 images

Asunder — FIFTY8 fashion editorial spread 01

Asunder

FIFTY8 / 5 images

VS editorial spread 01

VS

FIFTY8 / 7 images

John CIAMILLO editorial spread 01

John CIAMILLO

FIFTY8 / 7 images

COHERE editorial spread 01

COHERE

FIFTY8 / 7 images

The Meeting editorial spread 01

The Meeting

FIFTY8 / 9 images

Denude — FIFTY8 fashion editorial spread 01

Denude

FIFTY8 / 9 images

02 / Beauty & haircare

Hair Campaign Imagery

Color with character.

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01 / 09

From feeling stuck
to self-expression.

The creative treatment frames ColorProof as a journey from obedience to empowerment. A vibrant, surreal world takes its cues from the product palette, while locked-off compositions give way to organic movement and playful transitions.

Campaign conceptColor directionStoryboarding

Behind the Direction

Expressive color and playful styling — Moodboard references

Colored light and hair texture — Moodboard references

The brief

Build a campaign story around transformation: from feeling fixed and constrained to feeling free. The direction connects that emotional shift to ColorProof’s colorful identity.

The decisions

Use the product range as a color map, from recovery green and essentials blue to volume red. The treatment pairs colored curtains, graphic frames and sculptural props with individual portraits and group poses. Locked-off shots, fast cuts and playful transitions establish the contrast before the camera and talent become more expressive.

The creative intent

Make empowerment something the viewer can feel through color, movement and energy. The planned progression moves from control to play, giving the hair looks a shared emotional story.

03 / Brand film

Hair Campaign Imagery

From Comfort to Growth.

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01 / 15

From resistance
to freedom.

Neuma’s treatment turns an inner transformation into a cinematic journey. Double exposures move from chaos toward nature and peace, while closed eyes open and hair comes down—a visual progression from being asleep to feeling awake.

Campaign conceptVisual storytellingLighting direction

Behind the Direction

Neuma lighting references: archway silhouette, soft blue triangular light, and circular backlight — Moodboard references

The brief

Create a story of awakening for Neuma: resistance becoming freedom, and an internal shift becoming visible on the outside. The treatment positions nature and peace as the destination.

The decisions

Combine double-exposure imagery with earth tones, blush, green and creamy pastels. Start with closed eyes and hair up, then transition to open eyes and hair down. Colored backlight, silhouettes and an architectural arch frame the reveal, with the model moving toward the light and through different hair looks.

The creative intent

Give the campaign a sense of release and renewal. The planned movement from mystery and visual chaos toward openness and nature makes the transformation emotional as well as visual.

04 / Hair Extensions Campaign

Hair Extension Campaign

Hair as expression.
Beauty as connection.

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01 / 11

Three collections.
A shared sense of beauty.

BOHYME’s Classic, Essential, and Luxe collections called for distinct personalities within one cohesive hair campaign. The creative direction brought together natural beauty, individual expression, and the connection between people, with hair at the center of every composition.

I shaped portraits and group imagery around the collection-specific wardrobe, hair, and beauty direction—from approachable everyday looks to a more polished, sophisticated expression.

Campaign directionPhotographyCollection imagery

Behind the Direction

Connected group portraiture — Moodboard references

BOHYME moodboard references: close portrait, braided hair group, and natural textured hair duo — Moodboard references

The brief

Create main campaign imagery for Classic, Essential, and Luxe that expresses BOHYME’s imaginative approach to hair. The brief explored diversity, personal identity, and human connection, asking how portraiture could make the brand feel both expressive and relatable.

The decisions

Give each collection a distinct styling language: soft black-and-white pieces for Classic, pastel everyday basics for Essential, and modern, polished wardrobe for Luxe. Pair natural-looking beauty and considered hair styling with relaxed poses, close group compositions, and subtle movement to keep attention on the hair and the people wearing it.

The creative intent

Balance individuality with a unified brand identity. Neutral settings and restrained styling give hair texture, shape, and color room to stand out, while the relationships within the frame bring warmth and personality to the collection imagery.

05 / Brand Creation & E-Commerce

ELYSIAN Create Your Reality campaign overlooking a city rooftop at dusk

Building the brand.
Shaping the experience.An idea you can wear.

Building ELYSIAN into a professional e-commerce brand meant carrying one idea through every touchpoint: what you wear can express what you believe.

Brand storytellingArt directionDigital storefrontProduct experience

The complete collection

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01 / 20

ELYSIAN was born from a simple truth: the words you carry on your body carry energy. We design for the awakened. The seekers.The ones who live passionately and love deeply - and aren’t afraid to show it.

01 / Establish the world

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Explore live store

Campaign. Brand story. Collection.

02 / Shape the journey

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03 / Bring the product into focus

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Explore live store

ELYSIAN / The pieces

One idea. Two expressions.

04 / The next chapter — UGC

UGC Content and Creator-Led Content

Visualize Success

Attitude

Hope Is Beautiful

Embrace Your Dream

The approach

See the possibility.
Make it tangible.

01 / Discover

Understand the brand, the audience, and what needs to change.

02 / Define

Find the idea and build a clear creative point of view.

03 / Direct

Bring the story to life across image, film, and content.

04 / Connect

Shape the work for the places people will experience it.